Wednesday, June 2, 2010

Market Research

So a child care center with franchises all over the world recently was exposed for molesting and abusing kids, covering it up and obstructing justice. The vast majority of perpetrators have avoided prosecution, or even termination, and the entrenched managers and executives refuse to leave. Despite all of the overwhelming evidence, and despite the proven track record of abusing children, millions of parents' loyalty to this brand is so strong that they still choose to entrust this corporation with their children's safety. I don't understand parents whose brand loyalty is more important than their kids.
much peace,
tjb